Here is a little of how this process went: We are not a traditional brick and mortar business, so we knew we wouldn't present a photo of our storefront. We also knew that our team members live in five different states and three time zones, so getting together for a group shot was not going to happen. Additionally, we felt that taking the approach that we use on our Twitter page, that is listing our services, would not really make us unique or tell our story.
So how do we tell Webconsuls' story? What makes us unique? I remember when Dick and Dennis first decided to form Webconsuls. They went back and forth about what to name their business, how would they convey their vision. The good news is they committed this history to a press release and here is what they wrote November 16, 1999.
'The name Webconsuls was chosen very deliberately. A consul is an official appointed by a government to advance the commercial interest of its citizens in a foreign country. Webconsuls is conceived as describing "a firm which advances the commercial interest of its clients on the World Wide Web." As Dick Fay recently remarked, "Web sites do not automatically produce dollars. Success is realized when web sites are carefully marketed and targeted, those activities being integrated into a tailored, well–orchestrated business campaign."'And so, between a few emails and phone calls the Webconsuls' team decided our cover photo should be a collage of the team members. It is not about being techies or understanding all the latest software and tools, but more about being people who work with other people to promote the success of our clients' businesses. It is a collaborative process and we think that is what our current cover photo says.
|Webconsuls' FACEBOOK Cover Photo April 2012 - click on it to enlarge!|
We look forward to your comments or stop by our FACEBOOK page and "like" us.