Image via WikipediaIt has been a while since we talked about BING. Lately clients have been asking more questions about BING. Sometimes they think it is an entirely new search engine and then they realize that prior to two years ago they knew BING as Live Search, Windows Live Search or MSN Search. In July 2009, Keith Hansen wrote a post about Microsoft & Yahoo agreeing to a search partnership. In the last few months a few clients called to verify why their Pay Per Click charges referenced BING, instead of YAHOO. On April 11, 2011, BING launched their Business Portal beta, which is:
"a new service from Bing to help business owners create and control their online listing, making it easier for their customers to find them on Bing. With it, owners can even create deals and promote the offers on both the Bing desktop and mobile experience – for free. The BBP will replace the Bing Local Listing Center (LLC), and all existing listing on LLC have been seamlessly migrated to the Bing Business Portal."So now it is time for you to claim your listing(s). Don't worry, it is free; but it will take a few minutes. And BING wants you to know that by claiming your listing your business will have a better chance of being found on BING and you will be able to highlight your strengths and create campaigns that you can even publish to your FACEBOOK account.
OK, like I said: You need to claim your listing...so start by going here and See How the Bing Business Portal Can Help Your Business Grow. Follow the step by step instructions and if you have more involved questions you can visit BING's Business Portal Frequently Asked Questions.
Let me know how you do or feel free to contact me if you have more questions.