Webconsuls Blog

Friday, December 3, 2010

Google Weights Poor User Experience

Image representing Google as depicted in Crunc...Image via CrunchBase
If you have a business website it is probably safe to assume that on occasion you might feel overwhelmned by GOOGLE. "How do I get my site to be #1 on the search engine results page (SERP)?" "How can I move up on GOOGLE Places?" "How do I deal with negative reviews that appear on the web?" In the past we have written a few posts about reviews and guest (user) experience. We have tried to give you our best business advice along with our best on-line marketing advice.

Are you wondering where I am going with this? Here's the deal. On November 28, 2010, I saw a New York Times tweet that said: A Bully Finds a Pulpit on the Web. I couldn't resist clicking over to the story and after reading this shocking article I then forwarded it to Dick and Dennis. On Monday morning my brother-in-law sent me a link to the article, he too was shocked. I kept wondering what if anything can be done about an on-line merchant that is so bold and conniving. Unconscionable is really the best word to describe this merchant. 

Now comes the good news. GOOGLE decided to get involved.  I don't want to speak for GOOGLE, click here and you can read their post about their algorithmic solution. It is fascinating and gives me hope that GOOGLE is really trying to provide a good service. As they said:
"We can't say for sure that no one will ever find a loophole in our ranking algorithms in the future. We know that people will keep trying: attempts to game Google’s ranking, like the ones mentioned in the article, go on 24 hours a day, every single day." 
I would like to thank the New York Times for running the article about the merchant, Vitaly Borker, and I would like to hear what you think about this news. Leave a comment, won't you? 
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