OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Read more

Chinese Ad Partners Beg Google For Information


Monday March 22, 2010

blog image
Reading Time: 3 minutes
google chinese
Screen Shot of Google.cn

Back in February I created a post which discussed Google’s problems with censorship in China and how they may pull out of China completely if China didn’t bend a little. Google has a lot invested in China, so for them to pack up and leave China would have a devastating impact on Google’s advertising partners in China. Since Google’s announcement, their partners have yet to receive word regarding Google’s intentions which has caused much anxiety; this has prompted 27 of those firms to come together to draft a letter to Google. According to CNET, “the letter, which was signed by 27 partners, was sent Monday via e-mail to John Liu, vice president of sales for greater China and was posted to the Web site of Chinese state broadcaster CCTV. The letter states that the partners’ businesses are at risk of failure and demands to know how they will be compensated if Google shuts down Google.cn”.

According to a Financial Times report last week, Google is now “99.9 percent” certain that it will shut down Google.cn. It’s not surprising that companies that stand to lose millions would be a little weary right now as to their future without Google.cn. Google’s dream for free-speech on the Internet will be a costly dream. Google business partners have been warned by the Chinese government to ready themselves for the day they can’t use Google services or use Google search bars on their websites.

Nothing is set in stone, but, it seems likely that Google is on the way out of China! What are your thoughts?

-->

popular posts

Reading Time: 13 minutes

Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

Reading Time: 14 minutes

Okay, confession time: we’ve never been fans of Black Friday. Somehow, getting trampled in a Walmart at 3AM has become a holiday tradition, and the Webconsuls team is not here for it. What we do love is supporting our East Nashville neighbors. As we gear up for Small Business Saturday, consider stopping by one of…