This past week Chris mentored: Don't Forget the Little Side Streets. Exploring side streets with Chris Brogan is quite a ride. I hope you will take the time to read his post, he offers really good insights and, unlike a few, Chris is optimistic and looks for ways to extend the expiration date for some of these "streets". For example, when was the last time you:
- examined your "YELP" reviews
- verified your Google Local Business Center Map
- updated your Bing Local Listing Center
- checked out Yahoo Answers
- refreshed your Facebook Fan page
- responded to a Trip Advisor review (negatively or positively)
- tweeted something of positive value, as opposed to a rant
Navigating and maintaining these "streets" takes time. But the beauty of the Internet in general and social media in particular is the fluidity and vitality that you can manage to. Every time you think you don't have time I want you to find a business person who can recall the angst of designing and ordering a brochure. Trust me. Before the ink was dry the area code had been split in two, your AAA rating had changed for the better or the beautiful maple tree that graced your front lawn had fallen. Yes, maintaining your "streets" and exploring side streets takes time, but you can do it on your time and make your journey as interesting as you want. There really is nothing like a road trip.
Here is my favorite photo of a real "side" street.
|No Name Street 2000|
This post is dedicated to Chris Brogan, thanking him for inspiration.