LeapFish does have some nice features though; it displays the Market Summary, top News, and Latest Videos from Youtube. The interesting thing about the videos is you don't have to hit play, simply place your mouse over the thumbnail and it will begin playing.
The search is nice because you have the ability to compare results from the top three engines and see where your site ranks based on the keywords you enter.
As for advertising on LeapFish you pay for the keywords as would with any other PPC Campaign except you keep the spot until you are willing to sell it. For Example, if you purchase "California Drug Rehab" you hold that spot for every time someone searches that until you want to sell it. It's interesting but not sure if it will last.
LeapFish has also been known for taking their client's money and it's possible those rumors began because of their advertisement slots.
Have you used it? What are your thoughts on this website?