Google has released a change that could have a major effect on how people search and what web pages they eventually visit.
The new feature is call Google Search Options. It gives searchers the opportunity to easily find videos, forums, or reviews about the topic they were searching. In addition there is something called the "Wonder Wheel" that a searcher can use to find additional related keywords and sites.
Rather than try and explain it, go to http://www.google.com and do a search on a product or service that interests you. Then click on the link towards the top and below the word Google that says "Show Options." Now try the links on left to videos, forums, reviws, go towards the bottom and click on Wonder Wheel. Try it out.
While it is a little soon to know the effect of the search options it would seem that video, forum, and reviews will take on added importance as will optimizing for the "long tail."
Above watch this short view video from Google. The most important thing is to try it yourself.
How will you be searching tomorrow?