In the not too distant future, you walk by your favorite restaurant, and your cell phone beeps, you have a new message, It is an offer for 10% your meal, with photos and video...
What makes this shiny new toy different is that it is reaching you via Bluetooth!
Range? Up to half a mile with the right hardware. In Europe proximity marketing via bluetooth has already been used at bus stops to market "High School Musical" with downloadable ringtones, wallpapers, and discount codes.
Once you have the server set up the cost to send a message to users in range? $0
Proximity Marketing via Bluetooth coming soon to a cellphone near you.