If you are into a new trend of watching TV online, you can expect commercials in the near future. Google is looking to expand its TV ad brokering to online sites such as YouTube. Google has been running test advertising programs for TV ads for months and hopes to creative an avenue for advertisers looking for traditional and online outlets.
It seems this will only effect the bigger businesses from the advertising standpoint. The ability and desire to create and market TV commercials, even if only online is less feasible for most middle and smaller sized budgets. From the consumer standpoint- more commercials where previously there hadn't been. So who wins here? Google and (Google would argue), the larger advertiser.
Here is the article as reported by the Wall Street Journal: http://tech.yahoo.com/news/afp/20090327/tc_afp/usitmediatelevisionadvertisinginternetgoogleyoutube