Webconsuls Blog

Friday, December 26, 2008

If Everyone is Feeling a Recession, Why Is Amazon.com having a record Holiday Season?

This holiday season the 'recession' we are all hearing about and probably feeling too made this year's retail sales fall as expected- except for Amazon who recorded a record year in sales. How could this be? The Washington Times is reporting that holiday sales was the worst this year in 40 years. This is major!

Amazon's shares went up about 4% due to record traffic and sales. The online retailer rose 17% from a year ago. But how could this be during a recession when just about everyone else is dropping prices and making deals to lure in customers and still are having a tough time.

The online avenue of reaching customers is as efficient as ever not only in online sales, but in reaching who and what you are looking for effectively. The ability to search and buy online is not affected by weather and 'deals' are made and changed instantly. Service-based businesses similarly have the same controls and lack of limitations. Searching who provides a service well, closest to my house can be done without making phone calls or burning gas.

In this tough time, businesses need an extra push to get themselves that extra exposure. Webconsuls has customized solutions for every business model. We pride ourselves in adapting our methods to your goals. Contact us and start up a relationship that will build your business online, where clearly Amazon has proved is the place to succeed even in this tough market.

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