Sunday, November 23, 2008
Yesterday was the day of remembering November 22, 1963, as it is a scar in peoples' memories for multiple reasons. Today is the day for Remembering November 22, 1963 and remembering the Long Tail with your blog posts! The Long Tail has become ever so crucial as far as placement with the Search Engines. The goal, when writing a blog, is to have as many people as possible be able to find and read your post. Content and keywords (labels) are very important when writing a post, but, a title with a Long Tail that can be found a couple times in your post is necessary.
Judith Helfand's post titled "Remembering November 22, 1963 and President John F Kennedy's Assassination" is a perfect example of the Long Tail put into practice. When you search Google with the words "Remembering November 22, 1963" Judy's post shows up 4th out of 473,000 hits. The date Nov 22, 1963 is a very historical and for that reason there are many people with websites on or relating to that date. The fact that Judy's blog post shows up before all but three of those sites is amazing, and it all can be owed to remembering the long tail.
Use a Long Tail to get more traffic to your blog post and in turn bring more traffic to your website. The key to being found online is to make yourself more search-able. Five words or more is a sufficient Long Tail for your blog post. When you increase the length of your title while incorporating it into your post, you will increase the amount of people who are able to find your post and your website.