Webconsuls Blog

Sunday, October 26, 2008

You Tube and Social Media Marketing

You Tube and social media marketing go hand and hand on the internet today. This week I made a You Tube video for the Seaward Inn in Rockport, MA. The video has jazz music performed by The Barbara & Al Boudreau Jazz Trio and has pictures of Seaward Inn's property. It gives viewers an idea of what they will enjoy when they stay at the Inn. Not only will you witness the beautiful views at the Seaward Inn, but every Sunday during their season the Inn has "Sunday Mornings Live" which features various well respected local musicians.

After the video was uploaded, Seaward Inn received a subscription notice from another Jazz musician in New England. When people subscribe to your videos a link back is automatically placed on their You Tube profile page. Every link someone sets up that goes to your videos and your website helps in a number of ways. Not only will more people be able to find your video and in turn your website, but also, subscriptions will help increase your overall presence on the web. On top of having your video on You Tube and Google Video, you can also embed your You Tube video right into your website; now you have three major points of contact from the beginning. The more one way links a website or something web related has, the more Google favors your website.

Social media marketing with mediums like You Tube and Google Video are great ways to share with the world who you are and what you are about. Every day more and more people use You Tube to search for new media which makes You Tube a great platform for social marketing. If you are a Webconsuls' client, and a video is something that would interest you for your website, be sure to let us know.

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