OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Read more

Google’s PPC games and something to avoid


Thursday March 20, 2008

blog image
Reading Time: 2 minutes

The following linked article from The Register accuses Google’s AdWords, namely the ‘automatic matching’ feature to be untargeted and an outright waste of funds in most instances.

In short, automatic matching weakens the parameters and rules of defining ‘targeted’ in PPC terms. If I sell Adidas shoes, the articles explains, I don’t want to come up for a search on slippers. That would simply be a waste of money. I would go as far to add that in today’s world of short attention spans, anything not directly or literally an Adidas shoe is not targeted enough- let alone slippers.

Pay per click is too reliant on the ‘conversions to dollars spent’ ratio to allow for any more leniency than exactly what I typed in. Again, attentions spans generally don’t allow for it. Additionally, if the search term in question is on the general side where this rule may not directly apply, then the traffic itself will be of the browsing type not the converting (purchasing, buying, targeted lead) type. So in this case my clients probably aren’t interested in the 1st place.

But that is a whole different argument in itself.

http://www.theregister.co.uk/2008/03/18/when_google_does_evil/page2.html

-->

popular posts

Reading Time: 5 minutes

In today’s hyperconnected world, the constant pull of online and offline social interactions often overshadows the art of being alone. However, carving out moments of solitude is essential for your mental and emotional well-being. The resulting growth and creativity can enhance every aspect of your life. Let’s explore the empowering benefits of alone time and…

Reading Time: 13 minutes

Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…