Webconsuls Blog

Tuesday, December 18, 2007

Sliced bread and other marketing delights



In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.

4 comments:

  1. Interesting video. That's probably the first time someone actually addressed focusing on beginning of the bell curve instead of the middle. Yet it makes sense.

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  2. Being challenged to think outside the box in a fairly specific way- I like'd it.

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