Webconsuls Blog

Wednesday, October 15, 2003

Search Engine Marketing Newsletter October 2003

Position Reporting Changes


We are forced to reduce the number of search engines in our position report. The report programs consume search engine resources. The search engines have therefore made it more difficult for the report programs. We are responding by reducing our reports to the most important search engines.

Accordingly, we will report positions for the following four (4) engines:
  1. Google – The most important engine. Some of our clients are only concerned about Google. 
  2. Yahoo – (These results are also returned by Google; however, given the dominance of Yahoo and the fact that it recently bought Inktomi and Overture, we have determined to include it in our report). 
  3. MSN – (More of a stand alone-engine (tied to Inktomi), but dominant enough for inclusion). 
  4. AOL – Powered by Google. 

With regard to clients who participate in Pay-Per-Click programs like Overture, Looksmart, Google Adwords, etc., these engines have report menus that are far more detailed than the generic Position reports.

The other engines have much smaller market shares and we think that reporting on their positions is not worth the demand on our resources and on the engines.

Contacting Us


The best way to contact us is via Email. You can reach Dennis at dhelfand@webconsuls.com and Dick at dickfay@webconsuls.com. We check our email several times each day.

Sometimes it is necessary to talk directly with one of us. Remember we are on the West Coast. We are ready to take your calls at 8 am. Pacific Time.